With the rising competition in the industry, creating a likeable and successful television commercial can be a tough job. Since you have to include all what you need to say into 30 or 60 seconds, the task can be challenging. This pressure can influence a lot of companies to create unsuccessful television commercials that are filled with mistakes. This can ruin your investment and your brand reputation. Therefore, it is important for you to avoid the following mistakes at all costs.
It is not about prime time
Most companies fight to get the prime time position. While this is important, do know that it is not your only hope. You do not have to opt for the popular program since you only have to look for the program that your target market watches. It does not matter whether the program runs in the peak hours or off-peak hours. If your target market watches it, that is all you need to know.
One Ad for all
If you marketing the product throughout the whole country, you need to make sure that the advertisement is translated according to languages spoken in specific regions. For instance, if you are marketing the product to north Indian people in particular, you need to make sure that you use a Hindi voice over artist. This way, you can ensure that everyone who sees the ad will be able to understand it.
Poor voice overs
If your audience cannot hear what you are saying, there is no pointing in making an advertisement at all. You need to think about the clarity of the voice since it is paramount in ensuring that the message was sent in a clear way. So, when you hire a Hindi voice over artist, do a sample recording and see whether the individual can be heard properly.
Not showing enough of the product
Remember what you are advertising in the first place. If you only show the face of the celebrity, there will be screen time for the product. You are not promoting a celebrity who is already popular. You are selling a product that requires an audience. So, make sure that you mention the product, both visually and verbally, more than enough. This will create an impression about the product on the viewer’s long-term memory.
Avoiding these mistakes not only enables you to create successful television commercial, but it also enables you to reduce the expenses of the process to a great extent. So, make sure to keep an eye out for the above mistakes during your next commercial production.